"A cool appraisal of Web 2.0 marketing for businesses can help ensure that your company spends its Internet marketing dollars wisely."
Computer software giant, Microsoft, in an article written for their mid-size business center, shows the basic concept of Web 2.0 Marketing for businesses. Although not a complete list, this is a great place to start. Take a look at the five items every online business must have in order to be in the best possible position to succeed.
- Social Networking Sites- facebook has over 400 million users. Can you really afford to ignore them?
- Business Blogs-One of the best link building tools available. A must have tool.
- Podcasts-Youtube gets a billion page views per day. Make videos and start a channel
- Intelligent Press Releases-Your business can't survive without credibility.
- Targeted Advertising-Know your audience, and target them directly with the right keywords.
The fact that Microsoft controls the 2nd and 3rd largest search engines on the planet (Bing and Yahoo), it's important to follow what Microsoft has to say, in order to know what it takes to become visible inside their search engines.
