Content Management

Web 2.0 Marketing Works Only With Quality Content Management

Either you will make the effort to make your business blog an authority site through smart content management, where people and search engines alike, view your site as an important repository of useful information, or you lend yourself to finding shortcuts that lead to trouble for your online business. Shallow content that's written for seo purposes is recognized as being shallow and no matter the stuffing of key phrase anchor links or keyword stuffing will fix it.   In fact those two things are telltale signs that your content holds little value. That is a serious problem for website owners whose content management work is very good quality. Messing with description tags and keyword tags can cause more harm than good when the messing amounts to stuffing. Take the shortcuts that gurus and software companies sell that promise first page results, and you may be on page one briefly, before your website gets sacked into oblivion. Make that mistake and it's time to start over than try to fix a site that's earned a bad rep.

Web 2.0 marketing is not a set of gimmicks that put you over the top of everyone else. The website strategies are how to do keyword research, employ it in the foundation of your web properties, then move on to content management. Deliver thoughtful, useful and as engaging as you can, value to readers who can take away newly learned ways of doing things and real knowledge. When done right, it out performs much of the drivel that passes for education in colleges and universities. Great content that inspires and conveys new skills upon the readers is of a higher value than the platitudes being passed off in 'soft' education courses.

It isn't going to be long before the education 'bubble' bursts, and young people go find the information and the passion and drive to really learn some skills through online sources that cost next to nothing. You can see the fighting going on with text book publishers who've tried to monopolize the text books that get chosen. Now, they're facing Amazon's well earned reputation for delivering value, and education textbooks with their outrageous prices is facing their last gasps and grip over students who are finding better choices for their education. It's gotten very apparent that the indebtedness is not worth the degrees earned.

Content Management

Content Management and Joomla Blog Customization

The ever growing field of content management is not about the system, it's about the quality of the content you are serving up to readers. The more relevant the better, but the more valuable to the reader is what matters in the end. However, the practice of copying and attributing good content sourced from other sites is not going to lend credibility or ranking to your site in the future. This tactic of borrowing content with a byline is not going to work as it has to any extent in the past. Stick to a 70/30 rule as to the amount of your own original content to any attributed to anyone else's site. That 70/30 rule also applies to the use of 30% of borrowed content to 70% original in article production.
When it comes to content management systems, we've become adept with the use of Joomla. Google 'joomla blog customization' and you are likely to find any of three of our websites on the first page, with multiple listings as well. What we like about Joomla is the fact it handles large amounts of content better than competitors Wordpress, and is comparable to any high quality Drupal site built on its platform.  Once learned, it is easy to manage a Joomla site.  Now that 1.6 has been introduced, Joomla blog customization has take a great leap forward in its hierarchy, or 'logic tree'.