Finding a great buy is like winning an award. Maybe it was a Website promotion incentive that finally convinces a person to pull the trigger and buy. Shopping for products or services on the internet usually starts with a search term determined by the level of interest. A person looking to buy a car might start with the type. Or, if concerned about gas savings, may search a term like cars with high mpg. And if the person has a budget set, the search could be for economy cars with high mpg. Each more descriptive term indicates more serious intent on finding an exacting answer, all in the hopes of finding a great solution. The tendency of longer keyword phrase searches is the person is closer to a buying decision.
Now,decision making includes asking friends and other people what their experience has been with a certain make, model and actual mpg, and importantly who they recommend buying from. Comparison and rating sites provide a solution by aggregating information from many sources. And, people find answers through their social networks instead of relying heavily on search engines. The opening of shared information means businesses no longer control the flow of information through advertising and a search optimized website.
Word of Mouth rules. It's far faster in spreading information throughout the web. A business without a customized business blog to open communication with social media networks has little chance of participating in the conversations of countless people who are talking about their products or service. So, what are the top marketing strategies that lead to success? Apparently, blog customization takes an ordinary business blog and converts it into an efficient link building machine, an authority site to refer to because of its content, and the access path to communicating in social media networks. There's no better way to share the benefits and solutions a product or service offers, than being part of the conversations going on about what you offer. Educating the future buyer before they visit the ecommerce site translates into sales because of their 'pre-sold' conditioning. It's different than the search engine visitor who makes what amounts to a 'pit stop' on a site before moving on to other sites to comparison shop.
NetMoreNow has a promotional marketing incentive built into a comprehensive web 2.0 marketing strategy. The customized business blog along with the other custom marketing tools are meant to be used over and over again to build upon the credibility and visibilty of an online business. There is little to no chance for either a website or the custom business blog to succeed unless keyword research is carried out and implemented into the structures of both. The domain name of the blog and the username of a Twitter page matter a lot in how well the marketing tools support a website's promotional progress in social networks and ranking in search engines. Other parts of the web 2.0 strategy is a well timed and place social media press release to inaugurate the new business blog, mention the Twitter page and linking to pages on the main website. Another important part is to realize that the online business can run a email newsletter that keeps all ways of communicating open and bringing a continual flow of information and incentives in front of the potential customer so that when they're ready to buy, they're comfortable doing business with the site because they've gotten to know it's community of people and the product's benefits.
It's a bad joke what many marketing companies are getting away with charging for and what little gets delivered. NetMoreNow is the only full web 2.0 marketing service on the net that follows the Costco pricing philosophy. We charge a one-time setup fee that's at wholesale. We are able to do it because there are no sales people earning extraordinary commissions, and we are not located in luxury office suites.
